Microsoft says Google success was ‘wake-up call’
Alpesh Mansata, Blog Post March 1st, 2007
The success of Google served as a "wake-up call" for Microsoft to the financial power of Web advertising, Microsoft’s chief technologist said on Tuesday.
Google’s success forced the company to consider advertising as a new revenue stream beyond its traditional licensing and subscription model, Microsoft’s chief software architect Ray Ozzie said at a Goldman Sachs investor conference in Las Vegas.
"Google’s success very clearly caused an inflection point within the industry and within Microsoft," Ozzie said in a question-and-answer session monitored online.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=46559&r=rss
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